Role:

Innovation Storytelling Director

At Nike, the path from insight to innovation is not always a straight line. Sometimes the insights need to be organized in a format that is clear, easy to understand, and searchable. This is why we created the Atlas library. I helped with the development of Atlas from the early inception, when the concept of developing a data library needed to be understood. From there, we crafted a series of tools that visualized sport science as body maps and animations, helping designers craft products more quickly and with better performance for the athlete.