Role:

Motion Designer

Partnering closely with Apollo’s Performance Marketing and Brand Design teams, I developed a templatized system for tailoring Apollo’s message to our consumer. We crafted 6 distinct combinations of copy and product features, including localization for Spanish and Portuguese markets. I output each spot in 16×9, 9×16 and 1×1 aspect ratios for a total of 54 distinct spots deployed across paid and social channels.

This campaign became one of Apollo’s most successful in FY26, gathering more than 26.5 million impressions during its duration. This initiative also outperformed in terms of conversion, with a CTR of 4.4% and an average ROI of $4.56 for every $1 of ad spend.

credits:

Creative Director: Aaron Stump

Director: Chad Mann

Product animator: Thomas Carter

CopyWriter: Xier Dang