Role:

Motion Designer

Partnering closely with Apollo’s Performance Marketing and Brand Design teams, I developed a templatized system for tailoring Apollo’s message to our consumer. We crafted 6 distinct combinations of copy and product features, including localization for Spanish and Portuguese markets. I output each spot in 16×9, 9×16 and 1×1 aspect ratios for a total of 54 distinct spots deployed across paid and social channels.

credits:

Creative Director: Aaron Stump

Director: Chad Mann

Product animator: Thomas Carter

CopyWriter: Xier Dang

This campaign became one of Apollo’s most successful in FY26, gathering more than 26.5 million impressions during its duration. This initiative also outperformed in terms of conversion, with a CTR of 4.4% and an average ROI of $4.56 for every $1 of ad spend.